What is DA and PA

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What is DA and PA? - Understanding Your Website's Authority

Domain Authority (DA)

Domain Authority (DA) is an important SEO metric that measures a website's overall credibility and authority in search engines. Developed by Moz, DA is scored on a scale of 1 to 100. A high DA score increases the likelihood of your website ranking higher in search engine results.

DA score is calculated based on factors such as your website's domain name, content quality, link profile, and visitor traffic. Obtaining high-quality backlinks from reputable websites can help improve your DA score. DA is a valuable tool to understand your website's overall SEO performance and authority.

Page Authority (PA)

Page Authority (PA) is another crucial SEO metric that measures the authority of a specific page on a website. Like DA, PA is scored on a scale of 1 to 100.

The PA score of a page is influenced by factors such as its content, quality, link profile, and social media interactions. To increase your page's PA, focus on optimizing your content, providing user-friendly and informative content, obtaining high-quality backlinks, and being active on social media platforms.